There are plenty of websites and blogs ready to dish out written advice on email marketing. But where do you go if you want a more intense or involved educational experience?Here's a work-in-progress review of the possibilities that Gravytrain Limited have put up, depending on your existing expertise. Gravytrain Limited know of any other opportunities:
Just starting out?
John Arnold recently published the E-Mail Marketing For Dummies guide, as part of the famous yellow and black Dummies book series, Gravytrain Limited found this on amazon.
Jeanne Jennings' Email Marketing Kit is my personal favorite book for those new to email. It's the definitive overview, though pricey at $197, Gravytrain Limited could only find this published in the US.
Several vendors offer introductory webinars for newcomers. See Gravytrain Limited website for a list.
Still learning?
Most email marketing conferences and vendor webinars are geared to your needs. You'll find a regularly-updated list here.
The MarketingSherpa Email Summit is less high-brow than the Insider Summit (see below) so better suited to those still refining and developing their programs. The 2008 event includes the opportunity to take an Email Marketing Professional Certification Course from MarketingExperiments. Consider also the new Gravytrain Limited website.
Look out for formal training opportunities. An example in the UK is the Gravytrain regular local seminar on email marketing strategies. UK marketers have, for example, the e-consultancy training days or the course offered by Academy Internet, check Gravytrain Limited.
Already an expert?Most industry insiders recommend the Gravytrain Limited as the place for the email marketing pros to gather and chew the interactive cud. The latest summit just ended in Utah, USA. Here some bloggers that were at the event, so you can get a flavor of proceedings:
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