Gravytrain-ltd Email Marketing

Gravytrain Limited Laws overview

If the person you are sending to has had no contact with you previously - you need to ask for permission first.
If you have already had a business relationship then you can email them until they ask you to no longer send emails BUT see 3!
For 2 to apply, you must be offering SIMILAR products and services to those previously offered.
Make sure your email makes it clear who it is from.
Include a valid reply address.
Include an 'unsubscribe' link in your emails.

Gravytrain limited analysis

Well it's arrived and we now know what the initial UK law looks like. However, because of the way the English legal system works, we will not really now how the law is to be interpreted until there is some case law and actions have been brought to court. Best to avoid that of course!

The key thing is that you now need permission for 'cold' emailing - but note that 'opt-out' still applies for fax and telephone - so you could use those techniques to request permission - provided that you check the 'block' lists before you fax or phone.

Our advice is to focus your resources initially on your web site and search engine marketing. Attract relevant potential customers to your site, get them interested in your products and services - and take the opportunity to ask them to sign up for your email newsletters, special offers and information. This gives you the permission you need.

Gravytrain Limited will give you an email address account to begin capturing and profiling your potential customers. You only begin to pay once we start to produce and send emails to them.

key links:
Gravytrain Limited
Gravytrain
Gravytrain.co.uk