Formatting

Here at Gravytrain Limited, we concentrate on getting the best for our clients, one of the best points of email marketing is knowing how to set out your email, Gravytrain Limited look to keep clients under safe hands and reasure them that they are so!

Heres Gravytrain Limited email formatting tips

From:

- send email from a person
- keep it consistent
- don't use a free email account

Subject:

- grab attention
- appeal to your target audience
- keep it short
- avoid spam filters

To:

- use a persons own email address


Body:

- html or text?
- limit your line length to 60 characters
- in most cases, short length is best
- call to action
- always use the full url
- place links 2-3 times in your email
- use specific landing pages for each offer
- limit the use of capitals
- limit the use of punctuation (?!!!)
- write as if you are speaking to them
- keep the offer clear
- only use one offer/promotion per email
- clear, easy unsubscribe instructions
- signature file
- use a fixed-width font

Attachments

- try to avoid attachments unless the recipients expect them
- they increase download time
- there is a risk of virus transmission

Useful Links:

Gravytrain, Gravytrain Limited, Email Marketing