Email Image blocking

Gravytrain Limited has been study Email image blocking and how it is now almost universal, with many email clients automatically blocking any external image.
This means that many users won't see your graphically-rich email as intended and, if you track open rates, you won't know if the recipient has read your message which is abit of a pain! Gravytrain Limited found that hotmail was the common email client to reject images in emails.

Here are my 3 top tips:

1. Get whitelisted

If you are added to the recipients address book, your images will automatically be displayed in most email clients.

2. Send text & HTML emails together

If your email programme automatically sends a text version with your HTML email (ie. multi-part MIME format), recipients that can't handle HTML will still get a readable message.

3. Focus on response rate (click-throughs) & conversions, not opens.

With image blocking rapidly becoming the default setting, open rates are unreliable says Gravytrain Limited.

Useful Links : Gravytrain Limited, Gravytrain, Email marketing