Gravytrain Limited are top specialists in Email Marketing, we've provided a few tips for you, to get in control of your email marketing solutions, we sometimes do this at Gravytrain Limited; If you’re a web developer, consultant, or project manager that’s just been put in charge of your first email marketing campaign, you may feel overwhelmed. There are a lot of topics to research:
Email design & coding
Spam laws
Spam filters
List management best practices
ISPs
We just posted a free guide covering all the basics to help you get started (and not look like an idiot): Your First Email Marketing Project by Gravytrain Limited
It also covers stuff that most people (ahem, me) learned the hard way, or way after-the-fact. Like “Gosh, I guess we should have setup some separate email accounts before we sent this,” and “gosh, I suppose I could have planned this out more….” and “gosh, I guess we should have updated our privacy policy with…” and “Gosh, I could have totally billed for that…”
At Gravytrain Limited we look to try help others in email marketing techniques and tips, we hope this has helped you!
Useful Links:
GravytrainGravytrain LimitedEmail Marketing
Thursday, 31 July 2008
Monday, 12 May 2008
Tips and Tricks
Here at Gravytrain Limited we always look to find the best information and service on email marketing for our clients, Gravytrain limited found this interesting article and thought it held key information on dealing with email marketing.
If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign, like company's such as Gravytrain Limited do. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing, this method is used highly at Gravytrain Limited.
Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.
A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.
Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list.One main thing is not to over email you list, otherwise they will get fed up and block you the sender. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.
You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further. For example:
Useful Links:
Gravytrain Limited
Gravytrain
Email Marketing
If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign, like company's such as Gravytrain Limited do. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing, this method is used highly at Gravytrain Limited.
Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.
A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.
Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list.One main thing is not to over email you list, otherwise they will get fed up and block you the sender. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.
You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further. For example:
Useful Links:
Gravytrain Limited
Gravytrain
Email Marketing
Monday, 14 April 2008
The best statement for email marketing
Gravytrain Limited run on email marketing not to Spam users, but help out business's with sales and traffic, Gravytrain Limited found this statement and though it sum'd up email marketing in its purist form:
"Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. Find the right tools and the right tips for your email marketing efforts here."
Useful Links: Gravytrain Limited, Email Marketing, Gravytrain
"Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. Find the right tools and the right tips for your email marketing efforts here."
Useful Links: Gravytrain Limited, Email Marketing, Gravytrain
Thursday, 10 April 2008
Why does it seam that email marketing dieing down?
Gravytrain Limited have been doing abit of research when it comes to traffic sources, and tracking the ways in which traffic comes into a website, and which method is most effective.
Gravytrain Limited specialise in all methods of gaining traffic to a website. After testing out each method, they analysed results and compared.
The only reason email marketing is seen to be dieing down, is due to Spam filtering features on recent User email software.
Whereas Gravytrain Limited only uses email marketing on subscribers from clients, so these emails are normally safely recieved, noticed and have great effect on sales and traffic to a website.
The key to keeping web marketing alive, is to concentrate on users who actually read the email like gravytrain limited do, other than emailing random people.
Useful links: Gravytrain, Gravytrain Limited, Email Marketing
Gravytrain Limited specialise in all methods of gaining traffic to a website. After testing out each method, they analysed results and compared.
The only reason email marketing is seen to be dieing down, is due to Spam filtering features on recent User email software.
Whereas Gravytrain Limited only uses email marketing on subscribers from clients, so these emails are normally safely recieved, noticed and have great effect on sales and traffic to a website.
The key to keeping web marketing alive, is to concentrate on users who actually read the email like gravytrain limited do, other than emailing random people.
Useful links: Gravytrain, Gravytrain Limited, Email Marketing
Wednesday, 9 April 2008
Gravytrain Limited - Clients and causes
At Gravytrain Limited, they specialise on the sides of lots of different web based help.
Graphic Design
SEO Help
PPC Marketing
Email Marketing
and other useful products to kick start, or even improve an existant companies website and business.
Gravytrain Limited do various work for lots of top named clients, one of the main Email marketing companies Gravytrain Limited works with, is Rosebys Furnishing and bedding. Gravytrain Limited provide Rosebys with a monthly supply of top quality email marketing to all subscribers.
Alot of Business is tracked and brought in via the newsletters, Gravytrain Limited are respected by all clients as the work they provide is outstanding, Testimonials prove a factor of what Gravytrain Limited, as a company, show.
Graphic Design
SEO Help
PPC Marketing
Email Marketing
and other useful products to kick start, or even improve an existant companies website and business.
Gravytrain Limited do various work for lots of top named clients, one of the main Email marketing companies Gravytrain Limited works with, is Rosebys Furnishing and bedding. Gravytrain Limited provide Rosebys with a monthly supply of top quality email marketing to all subscribers.
Alot of Business is tracked and brought in via the newsletters, Gravytrain Limited are respected by all clients as the work they provide is outstanding, Testimonials prove a factor of what Gravytrain Limited, as a company, show.
Monday, 7 April 2008
Email marketing Consists of...
Gravytrain Limited have produced an image, which we feel represents how about creating a marketing email goes about, Gravytrain Limited look to follow these steps.
All these are very important, they are what make Gravytrain Limited a succesful email marketing company, and it could very well help you!
Friday, 4 April 2008
Permission Based Email Marketing
This is a description taken from the Gravytrain Limited website; With Gravytrain limited's Permission Based Email Marketing you reach out to a listening audience. More than 88% of online consumers have made a purchase as a result of receiving permission based email. Successful email and newsletter marketing gives exactly what current customers and customers-in-waiting are looking for. This means your customers don't need to look anywhere else for your products and offers.
With our Gravytrain Limited's Email Marketing, you get ...
Email and newsletter design- We design your email according to your specifications.
HTML and text template development- We create templates which provides consistency and efficiency to your mail-outs.
Contact collection audits and subscription function optimisation- We offer a consistent analytics service, from small to large businesses we deliver.
Scheduling for target demographics- The emails are scheduled and targeted to ensure the right message reaches the right person at the right time.
Database cleansing and management- We deal with your sucribe/ unsubsribe management, physical and automated respnse and cleanse the database of imperfections.
Transmission- We use unparalleled technology to ensure the acurate delivery of your email to the customer’s inbox, which confirms the email does not remain unread in their spam folder.
If proffesional service, support and finalizastion is what you are looking for, gravytrain limited is for you!
With our Gravytrain Limited's Email Marketing, you get ...
Email and newsletter design- We design your email according to your specifications.
HTML and text template development- We create templates which provides consistency and efficiency to your mail-outs.
Contact collection audits and subscription function optimisation- We offer a consistent analytics service, from small to large businesses we deliver.
Scheduling for target demographics- The emails are scheduled and targeted to ensure the right message reaches the right person at the right time.
Database cleansing and management- We deal with your sucribe/ unsubsribe management, physical and automated respnse and cleanse the database of imperfections.
Transmission- We use unparalleled technology to ensure the acurate delivery of your email to the customer’s inbox, which confirms the email does not remain unread in their spam folder.
If proffesional service, support and finalizastion is what you are looking for, gravytrain limited is for you!
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